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Brand application
Behind the scene

amo

2025
Expertise(s)
Branding, website

“Your new social profile”

amo is bringing friendship back online.


While most social platforms drifted toward endless entertainment, amo creates simple, focused apps built for real friends:

  • ID for expressing yourselves together,
  • Bum for fing each other on the map,
  • Sugar for turning concersations into creation.

One profile, multiple apps, one mission: to bring you closer to the people who matter.

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Amo
Context

amo is bringing friendship back to the center of the online experience.
 While most social platforms evolved toward endless entertainment feeds, amo focuses on simple apps designed for real relationships.

Through a suite of connected apps including ID, Bump and Sugar, the platform allows friends to express themselves together, find each other and turn conversations into shared creations.

Objectives

For the launch of its mobile ecosystem, amo needed a set of high-quality visual assets capable of translating its creative vision into a polished product experience.

The objective was to produce the key graphic elements required for the app while remaining fully aligned with the visual direction defined by the amo team.

Role

Creative direction and product design were led internally by the amo team.

Our role was to translate their vision into refined graphic assets ready for production.

Application

Our agency produced several core visual assets for the application, including the animated 3D hand, the in-app emoji system and the app’s opening animation.

Each element was crafted to integrate seamlessly into the product experience.