Founders Future — Anagram Club

Brand application

Behind the scene

F-frame

In addition to the carabiner, the central element of our visual language and a symbol of connection, trust, and strength between entrepreneurs and Founders Future, we introduced the letter F, the brand’s emblematic signature, as a structural principle within our compositions. The carabiner itself is derived from this letter, as is the broader graphic system. This approach establishes a natural continuity between symbol, typography, and brand storytelling, reinforcing the coherence and distinctiveness of the Founders Future identity.

Team

The team behind this project

Global direction

Valentin Salmon, Emmanuel Julliot

Project management

Emmanuel Julliot

Strategy

Emmanuel Julliot

Creative direction

Valentin Salmon, Emmanuel Julliot

3D Design

Julien Brisson, Emmanuel Julliot, Rémy Godet

Motion Design

Valentin Salmon, Rémy Godet, Kévin Robin

Production

anagram production

Photography

Sébastien Marchand

Video

Gurvann Touzé

Copywriting

anagram production

Photography

Clara Perrot

Integration

Alexandre Tuysuzian, Andrea Tuysuzian

Fonts

Aeonik

Team

The team behind this project

Project management

Emmanuel Julliot

Production

anagram production

Photography

Sébastien Marchand

Lighting

Gurvann Touzé, François-Xavier Manceau

Models

Marc Menasé, Louis Sautet, Paul Varrasso, Thibault Magnen, Thomas Bajas, Sophie Duval, Maxence Blanchy, Diane Conqueret, Matthieu Benkerant, Gabrielle Fourey, Ruben Koubi, Guillaume Ambar, Camille Aubery, Cyril Chiche, Fabien Cazes, Flore Lestrade, Benoit Koenig, Thibault David

Client

Founders Future

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Founders Future

Strategy, Copywriting, Brand Identity, Design System, Motion, Illustration, Website, Photography, Integration

Context

Founders Future is an investment platform built by entrepreneurs, supporting tech companies across Europe and the United States with both capital and operational expertise.

As it grew, the firm evolved its identity to reflect its role as a long-term, founder-first partner rather than a traditional investor.

Objectives

Clarify the brand’s positioning in a competitive global investment landscape, strengthen credibility with founders and stakeholders, and build a visual and narrative system to support international growth.

The goal was to move from a purely financial image to a more strategic, human, and forward-looking presence.

Strategy

The brand strategy is built around the carabiner as a central symbol. Like the essential tool that enables climbers to progress safely and reach higher summits, Founders Future acts as a secure connection point throughout a company’s growth journey.
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It represents support, reliability, and momentum. A trusted link between ambition and achievement, opening new horizons alongside the founders it supports.

Application

The strategy was deployed through a unified visual and communication system across digital and brand touchpoints. The identity reinforces trust and structure while remaining dynamic enough to reflect innovation, supporting Founders Future’s growth and international ambitions.

Process

We have crafted and elevated Founders Future’s brand assets through a strategy designed to ensure both stability and long-term evolution.
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At the heart of this transformation lies the carabiner, the emblem of partnership. 
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We reimagined it as a living graphic element, introducing movement, fluidity and momentum into the identity, while reinforcing the strength and reliability at the core of the brand.

Human

For the photographic direction, we remained aligned with the brand’s premium and institutional positioning. We curated imagery that balances sophistication with authority refined yet grounded.
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Each image is designed to convey trust, credibility and a deep mastery of the sectors in which they invest. 
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The result is a visual language that feels both elevated and reassuring, reinforcing their role as a confident, long-term partner.