As France’s market leader, the brand entered a key growth phase accelerating adoption and preparing for European expansion. Despite an efficient product, complex journeys and a functional brand no longer matched the ambition, emotion, and closeness users expect.

Simplify booking to reduce friction and boost conversion, while evolving beyond a purely functional UI. Also build a stronger, emotional brand to drive B2C growth, reinforce B2B, and support European expansion.

The new identity turns the “P” into a door symbol, representing entry into the salon and transformation. Flexible and scalable, it frames content and ensures consistent visual coherence across all touchpoints and markets.

The design created a modern, expressive universe that breaks beauty codes and unifies product and brand. Built around the door symbol, it rolled out across B2C then B2B touchpoints, guided by making the experience simpler, more human, and more desirable.

Over the past three years, we have progressively built and refined Planity’s brand assets through a structured, iterative process, using the brand strategy as a solid foundation to ensure long-term consistency and evolution.