Before diving into the design details, let's understand the essence of Wave. Wave is a high-end coaching platform driven by a team of real coaches empowered by AI. With a deep focus on the clients' needs and supported by science, data, and research, Wave is on a mission to democratize professional coaching.

We embarked on a journey to create a new and fresh brand identity and website for Wave leveraging dynamic gradients as a design element to evoke energy and emotion within Wave's visual identity. Gradients are a powerful tool that adds depth and dimension to the design while also enabling the representation of Wave's dynamic and transformative coaching process.