They wanted to create an overall consistency in their communication, with a unique symbol, and an identity adapted to each of their targets: consumers and beauty professionals. Planity's 'P' inspired their new brand symbol: the arch.

• This arch is the door we push to get inside a beauty establishment.
• This arch is the mirror through which beauty is reflected.
• This arch is the portal that connects two worlds: beauty professionals and consumers.

We had in mind to create realistic 3D visuals to captivate and engage the audience. For that reason, We brought the beauty elements to life in a dynamic and immersive way. Using cutting-edge software and techniques, we crafted 3D visuals that showcased beauty and wellness services in a visually striking manner, from rendering lifelike beauty products to creating virtual environments that conveyed a sense of tranquility and elegance.

They place the human at the heart, with colorful visuals and emphasis on the savoir-faire of professionals. This refresh is associated with a new brand signature: "Book with style". In this way, Planity becomes a pioneer in its field: taking care of oneself by celebrating the first step in a lifestyle where beauty prevails.

On this occasion, we were not only in charge of the branding and the website of Planity, but we also led the art and photography direction that shows the real human side of the brand that is embodied in its values.

Photography is more than just pictures for us; it's about capturing the personality, values, and remarkable elements that make each brand unique. We believe in exploring new and opposite styles to truly uncover the soul and essence of every brand we work with.

Beyond merely crafting Planity's brand and website, our role extended to curating a visual narrative that transcends the ordinary. In steering the art and photography direction, we embarked on a quest to unveil the genuine human essence woven into the fabric of their values.

Photography isn't just about seizing moments; it's our gateway to encapsulating the very core of a brand—the quirks, aspirations, and distinctive facets that set it apart. Our philosophy revolves around delving into contrasting styles, a journey that enables us to unearth the intricate soul of each brand we collaborate with. It's in this exploration of the unconventional that we find the authentic heartbeat of every story waiting to be told.

Together with Planity, we wanted to evoke a sense of elegance, luxury, and beauty and, at the same time, a simple and easy-to-use application.
The dynamic and visually appealing nature was the basis for recreating the app, not leaving aside, the human at the heart vision that characterizes this new era of Planity.