“Book with style”
Since its creation 7 years ago, Planity has never ceased to grow, getting bigger and more innovative as time passes. After strong growth and international development, they needed to refresh their brand identity to reflect their leadership and their new mission: to bring everyone closer to beauty and wellness.
They wanted to create an overall consistency in their communication, with a unique symbol, and an identity adapted to each of their targets: consumers and beauty professionals. Planity's 'P' inspired their new brand symbol: the arch.
- This arch is the door we push to get inside a beauty establishment.
- This arch is the mirror through which beauty is reflected.
- This arch is the portal that connects two worlds: beauty professionals and consumers.
Immersive visuals
Since its creation 7 years ago, Planity has never ceased to grow, getting bigger and more innovative as time passes. After strong growth and international development, they needed to refresh their brand identity to reflect their leadership and their new mission: to bring everyone closer to beauty and wellness.
Human at the heart
They place the human at the heart, with colorful visuals and emphasis on the savoir-faire of professionals. This refresh is associated with a new brand signature: "Book with style". In this way, Planity becomes a pioneer in its field: taking care of oneself by celebrating the first step in a lifestyle where beauty prevails.✨
Artistry & aesthetic
Light is everything! At anagram, we skillfully played with light and shadows to highlight the beauty products and create visually captivating compositions, incorporating luxurious and tactile surfaces that added depth and richness to the visuals. These compound shadows added an element of artistry and drama to the visuals, elevating the overall aesthetic and captivating the viewer's attention.
Application
Together with Planity, we wanted to evoke a sense of elegance, luxury, and beauty and, at the same time, a simple and easy-to-use application. The dynamic and visually appealing nature was the basis for recreating the app, not leaving aside, the human at the heart vision that characterizes this new era of Planity.
