Planity is a leading booking platform in the beauty industry.
As the market leader in France, the brand reached a pivotal stage of growth focused on accelerating adoption while preparing for European expansion.
While the product was efficient, complex user journeys and a highly functional brand no longer reflected the ambition, emotion, or closeness expected by its users.
Planity is a leading booking platform in the beauty industry.
As the market leader in France, the brand reached a pivotal stage of growth focused on accelerating adoption while preparing for European expansion.
While the product was efficient, complex user journeys and a highly functional brand no longer reflected the ambition, emotion, or closeness expected by its users.
Simplify the booking experience by reducing friction and improving conversion, while evolving the product beyond a purely functional interface.
Build a stronger, more emotional and distinctive brand aligned with modern beauty codes, capable of supporting B2C adoption, reinforcing the B2B model, and enabling European expansion.
Simplify the booking experience by reducing friction and improving conversion, while evolving the product beyond a purely functional interface.
Build a stronger, more emotional and distinctive brand aligned with modern beauty codes, capable of supporting B2C adoption, reinforcing the B2B model, and enabling European expansion.
The new identity is built from the letter P in Planity, transformed into a central symbol: the door.
A universal gesture, the door represents the moment you step into a salon, a threshold of transformation and well-being.
Flexible by nature, it can adapt in scale and style, becoming a structuring graphic element that frames content and compositions.
Used consistently, it ensures visual coherence across all touchpoints while remaining adaptable to different contexts and markets.
The new identity is built from the letter P in Planity, transformed into a central symbol: the door.
A universal gesture, the door represents the moment you step into a salon, a threshold of transformation and well-being.
Flexible by nature, it can adapt in scale and style, becoming a structuring graphic element that frames content and compositions.
Used consistently, it ensures visual coherence across all touchpoints while remaining adaptable to different contexts and markets.
The design focused on building a more contemporary and expressive visual universe, breaking away from traditional beauty industry codes while aligning product and brand into a seamless experience.
Built around the door symbol, the identity was rolled out progressively across B2C and then B2B touchpoints, with every decision guided by a single question: how to make the experience simpler, more human, and more desirable.
The design focused on building a more contemporary and expressive visual universe, breaking away from traditional beauty industry codes while aligning product and brand into a seamless experience.
Built around the door symbol, the identity was rolled out progressively across B2C and then B2B touchpoints, with every decision guided by a single question: how to make the experience simpler, more human, and more desirable.
Before addressing branding, it was essential to fix the user experience at its core.
We redesigned the B2C user journeys to reduce the number of steps required to book an appointment, clarify key actions, and make the experience faster and more intuitive.
This product-first approach created a solid functional base, a prerequisite for any meaningful brand expression.
Once the journeys were optimized, we focused on the brand itself: its meaning, visual language, and ability to create emotional connection.
The goal was not decoration, but storytelling aligned with real usage, transforming a transactional flow into a moment people could relate to.
Immersive visuals
Human at the heart
Artistry & aesthetic
B2B Textures
Human
B2C Textures
Team
Agathe Fournier, Wissal Baroudi, Faiz Mahmoud, Nahil Mahmoud, Triana Muñoz,
Lucas Meslet, Fanny Andriamasy, Silvestri Alan, Louann Pinel
Jérémy Queroy