Fortuneo

How much do I earn? How much does it cost me? Where does my money go? These are the real questions customers care about.

That’s why we built our entire proposition around one simple truth: the numbers matter.

To warm up its image and stand out in a banking market dominated by a single major player, Fortuneo leaned into its greatest strength: its numbers. We created a brand territory that is engaging, transparent, and distinctive, by reclaiming data as both an emotional trigger and tangible proof. The new identity is built around clear, relatable, and accessible messaging, brought to life through premium visuals that highlight the offer’s key benefits (zero fees, responsible investments, etc.). The result: a spectacular increase in brand awareness, consideration, and account openings (+77%), proving the power of a bold, honest, and confidently stated message.