By browsing this site, you accept the use of cookies to improve its performance and functionality.

Contact us
Contact us
Close
Context
Process
Structure
Brand application
Behind the scene

Team

The team behind this project
Global direction
Valentin Salmon, Emmanuel Julliot
Project management
Emmanuel Julliot
Strategy
Emmanuel Julliot, Priscillia Vebret, Romance
Creative direction
Valentin Salmon, Emmanuel Julliot
3D Design
anagram production
Motion Design
Rémy Godet, Kévin Robin
Interactive Design
Valentin Salmon
UX/UI
Gael Sauzeau, Emmanuel Julliot, David Amsellem, Francois-Xavier Manceau, Vincenzo Tilleul
Credit card
Emmanuel Julliot, Anthony Velen
Production
anagram production
Photography
Sébastien Marchand
Video
Gurvann Touzé
Copy
Marie Emmanuelle-Hamom, Julie Barthélemy
Sound Design
Tanguy Drobniewski
Integration
Fortuneo
Fonts
Söhne
+45%
entry into the subscription funnel
+27%
prospect who starts a project
+63%
documents sent on the course

Team

The team behind this project
Project management
Emmanuel Julliot
Production
anagram production
Photography
Sébastien Marchand
Photography assistant
Gurvann Touzé
Video
Gurvann Touzé
Stylist
Pierre Turbe
Lighting
Gurvann Touzé
Makeup artist
Allison le Fur
Hairdresser
Fanny Offelman
Models
Abdel K, Charlotte P, Thibault B, Agnes T, Elodie L, Cedric O, Ida M, Sylvain Sencier,
Maëlla Hauray, Jade Lukebadio, Kevin Houdu, Jeanne Bonjour, Sylvie Jourdan, Jean-Louis Tellier
Client
Priscillia Vebret, Léa Carpentier, Madison Loco, Marie-Emmanuelle Hamon,
Guillain Chauffert-Yvart, Grégory Guermonprez
Feel like working together?
So, let's shake the market! In real life
Contact us
Contact us
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Fortuneo

Strategy, Copywriting, Brand Identity, Design System, Product Design, Motion, Illustration, Website, Photography, Video, Development

Context

Fortuneo, a profitable French online bank, aimed to boost growth by attracting younger users with the Fosfo card and increasing upgrades to the Black card, but its outdated brand no longer matched its premium ambitions.

Objectives

Fortuneo set out to become more desirable while staying true to its core strength: being France’s most affordable online bank. To support growth, it refreshed its brand to attract younger users with Fosfo and drive premium adoption with the Black Card—balancing a premium, expert image with an accessible, price-led promise.

Strategy

Fortuneo made the “0” — symbol of free banking — its core brand asset, turning it into a dynamic graphic element that adds motion and desirability. Built around the idea that numbers shape our financial lives, the brand elevated “free” into something both premium and emotional.

Application

Fortuneo stood out by turning its numbers into both emotional storytelling and clear proof points, combining accessible messaging with premium visuals—driving a 77% increase in awareness, consideration, and account openings.

Results

Our collaboration with Fortueno led to a 45% increase in subscription funnel entry, a 27% rise in prospects starting a project, and a 63% growth in documents submitted.

Process

We elevated Fortuneo’s brand assets through a strategy built for both consistency and evolution.At its core, the “0”, symbol of free banking became a living graphic element, bringing energy, fluidity, and desirability to the brand.

Credit card

In designing the credit cards, we centered the logo to anchor the brand visually.
We then elevated the physical experience through advanced print finishes : Pantone inks, tactile inks, varnish, and other premium treatments ensuring a highly qualitative and distinctive outcome.

Human

For the photo direction, we stayed true to the lifestyle positioning defined in the original strategy, curating imagery that feels authentic yet elevated balancing everyday moments with a premium sensibility tailored to Fortunueo’s audience.