Everyday

2025

Expertise(s)

Branding, website

Link

Everyday is an AI-first entertainment company. They merge creativity and artificial intelligence to craft experiences people love, starting with mobile games and expanding toward the next generation of interactive entertainment.

A Solar Metaphor

The radiant composition evokes the sun, a universal symbol of energy, daily rhythm, warmth, and optimism. It becomes a natural metaphor for daily return, awakening, and constant presence at the very heart of Everyday’s ambition: to accompany users day after day.

Circularity & Movement

The arrangement of shapes in an imperfect circle generates a sense of movement, flow, and rhythm. This motion suggests the idea of a dynamic routine, resonating with natural cycles and daily habits. It is also a way to root the brand in a living, ever-evolving time.

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Everyday

Strategy, Copywriting, Brand Identity, Design System, Motion, Illustration, Website, Integration

Context

Everyday is a mobile game development studio exploring how artificial intelligence can reshape play experiences.In a saturated mobile market, the challenge is no longer simply creating games, but designing experiences players return to consistently.
The studio’s ambition is to build games that become part of everyday life, simple moments of enjoyment that users naturally come back to.

Objectives

Create a brand that reflects the idea of daily engagement and positive routine.
Position the studio as both creative and technology driven, combining playful experiences with AI powered innovation.
Design an identity that expresses energy, optimism, and consistency while remaining simple and memorable.

Strategy

The brand is built around the idea of daily presence.
The sun becomes the central symbol. It represents rhythm, renewal, and the positive energy people encounter every day.
Through this metaphor, the identity connects gaming with a small but meaningful daily ritual.

Application

The logo draws inspiration from solar symbolism.
Its radial composition evokes light, movement, and energy, forming a dynamic mark that reflects the rhythm of daily play.
The imperfect circular arrangement introduces motion and vitality, reinforcing the idea of games that evolve and remain engaging over time.

Results

The identity establishes Everyday as a studio focused on joyful and recurring play experiences.
By combining a clear symbol with a simple narrative, the brand communicates consistency, positivity, and creative momentum.
It positions Everyday as a studio designing games players want to return to every day.

Process

We have crafted and elevated Founders Future’s brand assets through a strategy designed to ensure both stability and long-term evolution.
At the heart of this transformation lies the carabiner, the emblem of partnership. 
We reimagined it as a living graphic element, introducing movement, fluidity and momentum into the identity, while reinforcing the strength and reliability at the core of the brand.

Human

For the photographic direction, we remained aligned with the brand’s premium and institutional positioning. We curated imagery that balances sophistication with authority refined yet grounded.
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Each image is designed to convey trust, credibility and a deep mastery of the sectors in which they invest. 
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The result is a visual language that feels both elevated and reassuring, reinforcing their role as a confident, long-term partner.