Our Approach
We create brand systems and motion that connect teams, align products, and turn brand into a shared experience.
Our work is the architecture behind how brands move.
Built to scale, our motion identities and systems extend across brand, marketing, product, and events. They unify cross-functional teams around a shared way of expressing the brand, providing guidance on where the boundaries are, and how to push beyond them.
This scale only works when it’s rooted in intention. We define the “why” behind motion, the identity. The principles, logic, and motion language informed by a brand’s culture. This foundation brings purpose, alignment, and scalability across digital ecosystems.
Work
Fortuneo
Transform Fortuneo into a more desirable brand while preserving what makes it unique: being France’s most affordable online bank.
To fuel its next growth phase, the brand refreshed its image to attract younger users with the Fosfo card and increase premium adoption with the Black Card. The challenge was to balance a premium and expert positioning while remaining price led.
The ambition was a clear promise that feels premium yet accessible, competitive yet human, and always free.
Omnia
Omnia is the system behind how brands show up in AI.
Built for a world where answers replace links, it helps companies understand, monitor, and influence their presence across AI-generated search.
Inspired by Ariadne’s thread, the brand is designed around clarity and direction turning complex data into a clear path from insight to action.
Direct and confident, the identity focuses on outcomes over noise, positioning Omnia not just as a tool, but as the layer of control in how brands are seen, understood, and chosen in the age of AI.
Semplice
Elevate Semplice’s new release through motion.
The challenge was to showcase a product built for designers with clarity and precision, highlighting each feature without overcomplicating the experience.
We crafted a presentation film focused on motion, designed to reveal interactions, details and key functionalities in a fluid and engaging way.
The result is a clear and compelling narrative that enhances product understanding and strengthens the perception of the new release.
amo
Reimagine social products around real friendships.
Following the success of Zenly, amo was highly anticipated, with the challenge of delivering a new kind of social experience focused on closeness rather than entertainment.
We worked on the early brand and product assets to shape a distinctive and engaging visual universe, designed to create immediate impact at launch and spark user interest.
The result is a bold and expressive foundation that supports amo’s vision, helping the product stand out and reconnect people with those who matter most.
Everyday
Create a brand that reflects the idea of daily engagement and positive routine.
Position the studio as both creative and technology driven, combining playful experiences with AI powered innovation.
Design an identity that expresses energy, optimism, and consistency while remaining simple and memorable.
Our services
Eleven ways we help brands find and command their unique premium.